Resilient Growth. Expanding Influence.
Every company has the potential to grow. Only a few grow in ways that endure — and fewer still grow in ways that shape the categories they operate in. R2 measures both.
The home of the R2 Framework — Relevance × Reputation. Companies produce durable, consequential growth only when they are both seen and believed. The R2 Framework is the methodology. The R2G Standard is the score.
Whether a company is seen.
Whether a company is believed.
R² = G — the R2 equation
R²— Relevance × Reputation
D × C— Distinctiveness × Consistency
G(r, i)— Growth, as a function of its resilience and its influence
Two lenses.
One outcome.
Relevance asks whether a company is seen. Reputation asks whether it is believed. Growth requires both.
Definition
How present, prominent, and prioritized a company is across the environments where audiences and AI systems form their views. Whether a company is seen.
Its own signal
Salience
Definition
How trusted, credible, and admired a company is when it is seen. Whether a company is believed.
Its own signal
Trust
The overlap
Nine signals.
One score.
The R2 Framework measures nine signals across two lenses. Each signal is measured through a combination of survey research and AI-discoverable digital signals. The composite is the R2G Standard.
- 01SalienceRelevance lens
- 02TrustReputation lens
- 03PortfolioShared
- 04StrategyShared
- 05LeadershipShared
- 06HeritageShared
- 07TransparencyShared
- 08TalentShared
- 09SocietyShared
Reputation in the AI era.
Search engines are no longer the primary way audiences find, evaluate, and decide about companies. Large language models read what a company publishes, what others publish about it, and what its reputation signals across every stakeholder. That view now precedes almost every consequential encounter with the company.
Reputation is no longer only what people say about a company. It is what AI systems say — and what they cite when they say it.
The R2 Framework measures what AI systems see. The R2G Standard scores what that visibility produces: growth.
Be seen. Be believed. Then grow.
R2 works with companies putting the R2 Framework and the R2G Standard into practice.
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